Tips and Articles

How to Get "Top Dollar" from your Event Sponsors

Selling sponsorships doesn’t have to be difficult. Before building an offer for sponsors or exhibitors, I always ask myself, “What’s in it for them?”. I then build my presentation around their show or event goals. Here are a few tips you must consider when planning your next sponsor presentation.

Six Tips for Planning a Successful Trade Show

Planning and executing a successful trade show can be a very daunting task. Here are six profit-making tips that will make your life, and job, easier!

Three Secrets to Effective Event Marketing

Marketing an event and building attendance is a fine art. Your first event is always rough but your techniques improve as time goes on. Below are three key elements that critically affect your event marketing results. Use these and you’ll avoid the painful experience of poor attendance at your next event.

16 Things Every Event Flyer Must Have

Your event flyer is your “critical communicator” to your prospective attendees. Many event planners often create this flyer at the last minute, almost as an afterthought. After all of the hard work that goes into planning a great event, don’t let your marketing piece cost you your success! Use these simple guidelines to help you create a winning marketing piece. Try and use as many of the following 16 items as you possibly can.